VOGUE
Inside Nordstrom Live—The Nation’s Top Sellers on Style, Service, and Seeing Beyond the Sale by: Lynn Yaeger
“Unexpected hybrids! Organic and synthetic! Statement sweaters! Radical sexiness! Aggressive elegance! Sexy doesn’t have to be skintight!” Shannon Schafer and Angela Freeman, Nordstrom’s senior fashion director and senior stylist, respectively, are gleefully ticking off the trends of the upcoming season for a rapt audience…
VOGUE
If You Bought Any of This, Congrats! You Helped Define the Look of 2016 by: Mark Holgate
“It’s been such an empowering year for women; they’re inspired by the casualization of fashion and the comfort it provides, as well as personalization and high-low pairings in their everyday looks —Chanel with Topshop, Céline with Nike.” -Shannon Schafer
ELLE
The Biggest Trends You're About To See All Summer
Shannon Schafer, the senior fashion director of Nordstrom, is also dye-ing over the trend, but suggested a grown-up way to dip your toes in the look: "The beautiful print technique feels fresh in sophisticated silhouettes such as dresses and skirts."
ELLE
The 9 Trends Dominating 2020 (And The 2 We're Leaving Behind In 2019)
“There’s power in pretty this season. Modest dress silhouettes provide sensuous volume and comfort with sweeping lengths, high necks, and long sleeves,” she tells us.
People
7 Of the Most Influential Women In Retail Share Exactly What to Buy This Spring and Summer
“Color, color, color! Color is queen right now, and vibrant, show-stopping color will easily update your look. Opt for bright jumpsuits and exuberant, colorful dresses for a head-to-toe look.” - Schafer
The New York Times
Hats Are Big This Summer. Really Big.
Shannon Schafer, senior fashion director at Nordstrom, added that this season’s “looser and languid silhouettes are complimented with an oversized rustic hat.”
Nordstrom
Fashion Forecasting: Art and Science
"Fashion forecasting blends art and science, enabling us to anticipate trends, so we can serve up more of what the customer wants, exactly when they want it. The art is the fashion, but the science comes through analyzing the sociological direction that fashion is heading. This blend helps take out personal opinions and allows us to be unbiased as we analyze various data points to forecast the fashion future."
REFINERY29
These Are The Wardrobe Essentials Forecasted To Go Big In 2020
“The trench is a staple this year and beyond,” says Nordstrom’s Senior Fashion Director Shannon Schafer. “It elevates every outfit.”
WHO WHAT WEAR
The World's Best Shoppers Share What We Should Buy for Spring
"This spring clean denim is updated with the influence of the ’70s. Flared jeans are the must-have that will refresh your look and work hard in your wardrobe.”
GQ
How to Wear a Bomber Jacket in 2017, According to the Menswear Experts
Last year’s Gucci-inspired embroidery details are evolving towards patches, back logos, and statement graphics. We bought into oversized bombers for our most fashion forward customers, but there are a lot of guys who will prefer a traditional fit. We’ll have both.”
Spectrum News NY1
Tony Awards Red Carpet Coverage Live TV
NY1 reporter Stephanie Simon and Nordstrom Senior Fashion Director Shannon Schafer will provide onsite commentary on the Tony Awards fashion and styles trends.